Just in time for rising temperatures, artist Rollin Leonard has debuted his new font “Liquid Diet.” The font comes in three options: “meat,” “glitter,” and the eponymous “Rollin.” 

For the latter, Leonard worked with "uber-creepy" photographic distortions of his own body, according to Art F City

“Using water to refract things, I made a font,” he announced on his website. Oh, those artists, always so coy.

Quench your thirst with Rollin Leonard's new font. Image 1.

It's not the first time we've seen aquatic imagery crop up in art of late. Take Hito Steyerl's film Liquidity, Inc., the centerpiece of her two-venue survey exhibition at Artists Space. Or, Antoine Catala's Distant Feel, an installation of a logo fashioned out of coral reef and suspended in fish tank, from this year's New Museum Triennial, “Surround Audience.”

Merging corporate aesthetics with organic metaphor, they're a riff on the finance term “liquidity,” as well as the underfinanced creative labor reserves of the thirst economy. But maybe now we're just overthinking things. 

Download the font here.

Rollin Leonard's solo show "New Portraiture" opens at Transfer Gallery in Brooklyn on May 2nd.