Kitesurfer and entrepreneur Hamish Jolly has created a wet suit that supposedly deters sharks. The black and white striped suit is supposed to confuse the sharks, obscuring the surfers' silhouette, while also making them resemble a lion fish or sea eel (which sharks usually don't eat.)

George Burgess, the director of the Florida Program for Shark Research says "that striped suit that is supposed to look like a lion fish is about as nice a thing as you can do to attract a shark, because of the contrast between dark and light."

In conclusion, this $440 wet suit is either a shark deterrent or shark bait.

Cover image: The Atlantic