Compton rapper Kendrick Lamar is teaming up with Reebok to create a new line of Ventilator sneakers.

Among them are a pair featuring an off-white body and "Neutral" inscribed on the tongue tags. Each side however has "Red" or "Blue" written on the back, to symbolize the gang colors for bloods and crips. When worn together, Lamar hopes they will symbolize a need for unity.

Kendrick Lamar's new Reebok concept hopes to unite bloods and crips. Image 1.

Kendrick Lamar's new Reebok concept hopes to unite bloods and crips. Image 2.

Lamar's sneakers have been released through European retailer Sneaker Baas as of yesterday. They will sell in the United States for approximately $143 USD.

All images: Complex