Twenty years ago, the mall was king and America groveled at its feet. Clueless and Mallrats both celebrate 20th anniversaries this year, demonstrating that, in 1995, you were definitely going to the mall after class—whether you were a Beverly Hills princess or a stoner from New Jersey.
Over the past few years, the American mall has been declared close to extinction. The media is in a mall obituary frenzy, the term "dead mall" has its own Wikipedia entry; there's even a website dedicated to capture shopping centers across the country as they crumble toward their ultimate demise. It's truly a sad day for high schoolers and mall employees alike; where else are teenagers going to casually flirt while sitting on ostentatious water fountains? How will security guards get properly terrorized?
As tribute to these two ultimate mall culture movies, Hopes&Fears commissioned the dadpranks art collective to interpret them. Using some of the most iconic objects from the films, the artists created a hallucinogenic mashup of Clueless' hyperactive brand awareness and the slacker spirituality of Mallrats... and Magic Eye.
Founded in Pittsburgh, PA, currently based across Pittsburgh, Los Angeles, Amherst, and New York City, dadpranks makes use of evolving retail aesthetics in conjunction with mass produced objects to explore the relationship between consumer and technology, both on and offline. dadpranks has exhibited in How to Remain Human at MOCA Cleveland; SPACES gallery, Cleveland, OH; Mote 078 Gallery, Columbus OH; and in the touring exhibition UNLOADED. Their work has been featured in The Felt Book, The Institute for New Feeling; H30, The Drift; VIA Festival; and the Three Rivers Arts Festival. Their project sensory 3 was presented in collaboration with Century III Mall during Open Engagement, Pittsburgh 2015.
They are Lauren Goshinski, Kate Hansen, Isla Hansen, Elina Malkin, Nina Sarnelle, Laura A. Warman.
Project eDITORS: Rhett Jones, Gabriella Garcia