Apple caving to Taylor Swift's demands means that they are definitely getting back together
A lot can happen in a weekend. And we're pleased to announce that there's no longer any bad blood between Taylor Swift and Apple.
Swift wrote an open letter to Apple over the weekend about why she decided to hold back her album 1989 from streaming on Apple Music, the tech giant’s new music streaming service. Swift’s beef is understandable. It stemmed from outrage reagarding Apple's decision to not pay any royalties to artists and labels during a three month trial membership.
She writes that "Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing.” In addition, "We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.”
Billboard reports in an interview with Apple senior vice president of internet services and software, Eddy Cue that the service has changed its policy, and will now pay artists during the trial period. Cue confirms that it was Swift’s open letter that led to the decision.
When I woke up this morning and saw what Taylor had written, it really solidified that we needed to make a change. And so that's why we decided we will now pay artists during the trial period and we'll also keep the royalty rate at the higher rate.
Swift has taken to Twitter to celebrate the good news.
I am elated and relieved. Thank you for your words of support today. They listened to us.— Taylor Swift (@taylorswift13) June 22, 2015
While we're happy that things have resolved themselves quite nicely, we're a little put out that this means we won't get a video treatment of Tay-tay vs. Apple.
Cover: Wikipedia Commons