Romania has a long history of vampire folklore, yet very few people, only 1.7% of the population, opt to donate blood.

With the arrival of the Wu-Tang Clan in the upcoming Untold Festival, people have the option to donate their blood through the Pay With Blood Campaign to receive a 30% discount on tickets before July 24, or a free pass to the concert if they donate at a designated site in Bucharest.

Video: YouTube

The PR Manager for Outline, Stefana Girugiu, says, "We were talking about how to incorporate Dracula into our festival and after seeing the numbers and how behind Romania was in blood donations we had this idea. Considering many youngsters in Romania don’t donate blood and our festival is aimed at youth they saw the opportunity."

Cover image: Wikimedia Commons