It’s that time again. Apple’s annual Worldwide Developers Conference (WWDC) is today. Last year, Apple announced its Apple Watch, and this year the tech giant unveiled a new music service that's aiming to position itself to compete directly with Spotify.

Coming June 30 Apple Music will available on Mac, iOS, Apple TV and more importantly PC and Android. Which is huge. Apple Music appears to be a combination of  your iTunes collection, a 24/7 “global radio” that you can either stream or listen to offline, and a social network.  Curated by music experts, you’ll get recommendations from said experts in addition to custom playlists based on genre and activity. It seems that Apple is taking a place out of Songza’s playbook. Unsigned artists will also get the chance to share their music with potential fans and record labels, while established artists will be able to share behind the scenes moments with their fans.

Apple Music will be available for $9.99 per month. The best part? Apple is offering three free months of the service, no doubt to get you hooked first.

To see for yourself Apple is providing streaming video of the conference here. Also in a particular stroke of hilarity Apple is reblogging itself.

Cover: Apple.