Hot Topic buys ThinkGeek, has mall goths right where they want them
Hot Topic has bought ThinkGeek in a deal worth $122 million. ThinkGeek, previously owned by GeekNet, is an online retailer that specializes in nerd apparel like a Captain America shield backpack, a ninja-turtle-painting-a-pizza-as-Bob-Ross tee shirt, and a medieval knight hoodie. Without ThinkGeek as their rival, Hot Topic will now be a depository for every My Chemical Romance / Game of Thrones-obsessed-mall-kid's allowance money.
Image via ThinkGeek