Telling gay people they can become straight is consumer fraud. A New Jersey jury just found the non-profit organization Jews Offering New Alternatives for Healing - which claimed its "conversion therapy" would turn gay men straight - guilty of violating New Jersey's consumer fraud act. The company, which employed unlicensed life coaches whom, in some cases, asked clients to strip in front of the counselor, re-enact childhood sexual abuse in front of a group, and beat their pillow with a tennis racket while imagining the pillow as their mother.

The plaintiffs, three of whom are Orthodox Jewish and the fourth is Mormon, claimed the organization took advantage of their strict religious environments which made them desperate to lead heterosexual lives, exploited them with false promises, and used methods that had no scientific basis.

 Cover image: Flickr