The gas-powered automobile. The vacuum cleaner. J.Lo's dress?

In an article written for Project Syndicate, Google executive chairman Eric Schmidt explains how Google Image Search was launched after millions of users took to the internet to check out the Donatella Versace-designed dress that J.Lo wore to the 2000 Grammys. At the time, Google's functionality was limited to "a blank page of text, broken up by ten blue links." 

"This first became apparent after the 2000 Grammy Awards, where Jennifer Lopez wore a green dress that, well, caught the world’s attention. At the time, it was the most popular search query we had ever seen. But we had no surefire way of getting users exactly what they wanted: J­Lo wearing that dress. Google Image Search was born."

The slinky number, with its tropical print, ruched crotch and plunging neckline has gone down in history as one of the most memorable award show looks of all time. 

It's nice. Schmidt makes a case for tinkering. These days, everyone's a tinkerer.