Netflix, the streaming media giant, plans to enter the Chinese media market in the recent future.

The company has been in talks with Chinese TV company Wasu about the partnership. At first, Netflix planned to enter on its own, but would face massive competition. Media and e-commerce conglomerate Alibaba Group owns a portion of Wasu. In turn, careful negotiation is crucial for both parties.

China’s audience recognizes Netflix as massive cultural capital, already familiar with many Netflix original series. Netflix will have to agree to follow China’s increasingly strict censorship laws in order to thrive in the market.