In a victory for common sense, engineers at Google finally discovered that full screen “Get App” ads that are shown when trying to view a mobile site drive people crazy. The ads cause a staggering 69% of people to just give up. "These users neither went to the app store nor continued to our mobile website," a Google blog post reported. 

Developers at Google found that just 9% of the visitors subsequently pressed the button to “Get App." And there were no guarantees on those users actually downloading the app.

Image: AdStage. Image 1.Image: AdStage

Google tried removing the intrusive interstitial ads and replacing them with a banner at the top of the page. The number of active visitors to the mobile site increased by 17%, and app installs were unaffected. Google has now permanently retired the interstitial. Google’s guide to Mobile SEO now also recommends against them. Thank God.

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