Cable companies are speeding up Seinfeld for more ad space
Due to a decline in ad revenue, cable companies are trying to max out their advertising space by using "compression technology": literally speeding up TV shows in order to cram the most commercial time possible into an hour of programming.
Now, the modern ballet that is a Seinfeld plot, or the harrowing dramas of 16 and Pregnant, will just have to get on with it a little bit faster to accommodate the side effects of Yaz. TBS has even sped up the all time classic The Wizard of Oz, Time reports.
The worst offenders are MTV, TV Land and Spike, which have increased their commercial time to 20 minutes/hour, versus the average 14.5 minutes five years ago.