A new Chinese character is going viral. Meet “duang.” Having appeared more than 8 million times on China’s micro-blogging site Weibo and searched over 600,000 times on China’s top search engine Baidu, the term has nearly broken the internet. Yet, no one is sure what it means. 

It’s been used in a variety of settings, though it seems similar to “dang,” as in “that duang baby weasel riding a woodpecker is the so duang cute.”

The term originates from a 2004 shampoo ad starring Jackie Chan where the former Rush Hour star “defends” his silky black hair with an onomonopedic “duang.”