Unless you’ve been living under a rock for the past week (or don’t have internet, like most of the world), chances are you’ve seen Kendrick Lamar’s latest drop To Pimp a Butterfly adorning your feeds. The Compton-bred rapper set records with the new album, his third, breaking Spotify’s record for the most full album listens in the app’s history with a whooping 9.6 million full album streams. 

After an embittered Thom Yorke once proclaimed Spotify as “the last desperate fart of a dying corpse,” one has to wonder, how much money is Lamar (& company) seeing?

According to Spotify (and calculations by Hopes&Fears), Lamar probably made between $921,600 and $1,290,240 in twenty-four hours.

Not quite the heydays of the CD-buying generation but it's quite impressive for online streaming revenue.